Google & Meta Ads for Local Service Businesses

Every ad dollar has a job.

Wayfinders runs Google and Meta ads for local service businesses. We fix the leaks in your funnel first, because good ads pointed at a broken profile just buy clicks for your competitors.

Get your free Marketing Snapshot See how it works
Month to month, no contracts Flat fee, never a cut of your ad budget Cost per lead in every monthly report
How it works

Fix the funnel. Then fuel it.

Three steps, in an order that protects your money: see everything, fix the leaks, then put ad dollars to work. Everything gets measured against a baseline we set on day one.

START HERE, FREE
Step 1

Marketing Snapshot

$0

A real audit of everything a customer sees: your ads (we watch every one, start to finish), your Google profile and rankings, what AI assistants say about you, your reviews, and your website. Delivered in person as a 4-page report, no strings.

Step 2

Launch Sprint

One-time project

Two to three weeks fixing where your ads land: your Google Business Profile rebuilt, an online quote request form added to your site, your review engine switched on, your ad accounts cleaned up, and the facts about your business made readable by Google and AI assistants alike.

THE CORE
Step 3

Ads Management

Flat monthly fee

Your Google and Meta ads, run like they matter: strategy, scripts and creative direction, seasonal rotation, weekly checks, and a monthly report with cost per lead by ad. Reputation upkeep included.

The rule: fix before fuel. Ads pointed at a broken funnel waste your money. The first weeks repair where your clicks land. After that, every dollar has a job.

The free Marketing Snapshot

See exactly where your marketing leaks. Free, no strings.

Before asking for a dollar, we do real work. We watch your ads start to finish, get a real feel for where you show up on Google and in AI assistants, and trace what happens after someone clicks to find where the calls are being lost.

  • Your ads, actually watched: what's working, what's wasting budget, and the quick fixes
  • A feel for where you actually rank on Google, and how you stack up against your closest competitors
  • What AI assistants say when someone asks them who to call in your town, and whether that someone is you
  • The three biggest opportunities, ranked by impact, hand-delivered as a 4-page report
  • Keep it either way. If it's useful, we'll talk about what fixing it looks like.
Free · takes 30 seconds to request

Request your Snapshot

Send your business name and town. That's all we need to get started, and your report is typically ready within a week.

Request your free Snapshot

Prefer email? hello@wayfindersmarketing.com works too.

What to expect

Honest math, counted together.

We set a baseline on day one and report against it every month: leads, cost per lead by ad, calls from Google, and the rating and rankings that make your ads convert cheaper over time.

$0

Of your ad budget touched by us. You pay a flat fee; the budget stays yours, in your own ad accounts.

Monthly

Every ad gets scored on leads and cost per lead. Losers get cut, winners get fed.

2 customers

Roughly what it takes per month for this to pay for itself. We count them together in your report.

"The report either earns next month or it doesn't. Month to month, 30 days notice, no long contract."

Nick Ernst, founder of Wayfinders
Meet the founder

"I spent years measuring ads for the biggest brands in the country. Now I want to take everything I learned and put it to work for the little guys."

Nick Ernst, Founder

Nick spent a decade in marketing analytics for some of the biggest advertisers in the country: McDonald's media campaigns, measurement strategy for Unilever brands at Walmart Connect, predictive modeling that found millions in wasted spend. His whole career has been answering one question with data: which ad dollars are actually working?

Big companies pay entire teams to ask that question every day. Small businesses almost never get it answered, and they can least afford the waste. That gap is why he started Wayfinders. Small businesses are the heart and soul of their communities, and Wayfinders exists to help them compete with the big guys on even footing.

Every engagement starts with a measured baseline, and the monthly report is the only retention tool we use. If the numbers don't move, you should fire us. And you can, at any time.

Texts and emails answered within one business day. That's a standing rule.

Common questions

Fair questions, straight answers.

Why the Launch Sprint before ads?

Because ads are only as good as where they land. A click that hits a dated homepage with no lead form, or a profile whose rating scares people off, is money spent making your competitor's phone ring. Two or three weeks of fixes makes every ad dollar after that work harder. That's just arithmetic on your cost per lead.

Am I locked into a contract?

No. Everything is month to month with 30 days notice. The Launch Sprint is a fixed one-time project with a defined handoff. After that, you keep working with us only if the monthly report earns it.

What do you need from me?

Analyst access to your ad accounts (granted in Business Manager: view only, no password sharing, revocable any time), access to your Google Business Profile, and a kickoff hour. The heavy lifting is ours: strategy, scripts, optimization, reporting.

What does it cost?

The Snapshot is free, full stop. The Launch Sprint is a one-time project and Ads Management is a flat monthly fee, never a percentage of your ad spend. Your budget stays in your own accounts. You get exact numbers in the free walkthrough, before you commit a dollar, and everything is month to month after that.

What if I've never run ads before?

Even better: we start clean. We build the strategy, script the first creatives around your real offers and pricing, and launch with a budget you're comfortable with. Your money stays in your own accounts from day one.

Do you help us show up in ChatGPT and other AI assistants?

Yes, as part of the work we already do. When someone asks an AI assistant who to call for a service in your town, it draws on the same public information Google uses: your Google Business Profile, your reviews, your citations across directories, and the facts on your website. We make those complete, consistent, and machine-readable, then we test it by asking the assistants the questions your customers ask, and we show you the answers. What we will not do is promise a mention. Nobody can guarantee that, and anyone who says otherwise is guessing.

Start with the free Snapshot.

Worst case, you find out exactly what your ads and your Google presence are really doing, and you keep the report. Best case, it's the start of a lot more calls.

Get your free Marketing Snapshot